Luke Vorstermans is a graduate of St. Mary’s University (1971) in Halifax, Nova Scotia and has developed a 30-year career in small business management, publishing, business consulting and ecommerce. His is the CEO of The Orion Group Ltd, a health and wellness company and a world leader in innovative aromachology products. (www.scentuelle.com).

He has traveled extensively across North America, Europe, Russia and Southern Africa, speaking, writing, and consulting on the process of change and its impact on individuals, society and the workplace.

‘Sniff the Patch' Campaign Targets Low Sex Drive

The Orion Group Ltd, an innovative health and wellness company focused on female sexual health, announced the launch of the ‘ Sniff the Patch ' campaign that promises women a safe, realistic approach to dealing with the increasing incidence of low libido.

The future is serious business and if your customers reach your future
before you, they will leave you behind.

“I feel overwhelmed!” said Leanne, a clothing store owner for the past five years. “I’m spending more on advertising but sales keep slipping. I don’t feel like I’m on top of my business anymore.”

Changing Hindsight into Foresight

Trends create business opportunities for those who can spot them. An example of how a trend creates opportunities is the pizza industry. Back in the early 1960s, pizza was primarily a snack food eaten in a restaurant. But by the 70s, consumers were picking up pizza to eat at home and pizza delivery took off.

Consumer Demand Drives the Speed of Business

With our daily time frames accelerating and demographics shifting, the need for businesses to get on top of their game becomes ever more important. For example, while the pizza trend took a couple of decades to get firmly rooted in our culture, consider how quickly the cell phone has become an essential ‘gotta have one' product.

Aging Boomers are facing the ‘use it or lose it’ proposition when it comes to
their sexual health. So they’re getting pumped up to re-invent.

When the company where she was employed dissolved in a corporate merger, Patricia Merkle, 48, lost her job as an Account Manager. Asked by a friend to host an in-home party to sell ‘naughty sex toys’ and lingerie to her girlfriends, she reluctantly agreed. That evening marked a turning point in her life. Not only was the party an evening of sheer delight and laughter, she also pocketed $365 in commissions. Now she is hosting parties three evenings a week and can’t keep up with the requests.

Boomers Face Dilemma with Prescription Drugs Usage

When it comes to sexuality, health conscious boomers are seeking alternatives.

With increasing life expectancy predicted to give Baby Boomers another 20 or 30 years of retirement living, they are facing a growing dilemma: the pills they swallow today could have dire consequences in the years to come. While many common prescription and over-the-counter drugs were developed to help maintain health and vitality, the growing alarm over their side effects is causing a backlash. Is the short-term gain worth the long-term pain?  

Scent Therapy - Sticking Your Nose into Your Health

If you're looking for a better, safer way to manage your moods and your life, the answer could be as plain as the nose on your face.

Every morning before she leaves for work, 51-year-old Melissa Ryan puts on her lipstick, smoothes her hair and checks her reflection in the mirror. Then, as a final part of her daily routine, she places a small, transparent patch on the inside of her wrist and brings it up to her nose.